a hundred years of filtration, Dapeng day with the wind-Part 1: Filtration of the market changes and development trends.
//understand filtration?
Filtration
what is filtration? if we use a scene in life to describe it, it is like taking a sieve to sieve the surface. fine particles of flour pass through the sieve, while coarse particles are trapped by the sieve, this process can be understood as filtration.
If you understand the definition of filtration: the liquid (or gas) in the suspension (or heat gas containing solid particles) under the action of driving force or other external forces permeates through the medium, and the solid particles and other substances are trapped by the filter medium, thus separating the solid and other substances from the liquid (or gas) [1]. It is not difficult to see the two key words:external forceandMedium, the external force is nothing more than gravity, pressure, centrifugal force, etc., it is easy to solve through mechanical equipment, but the filter medium is not so easy to deal with, especially in the biopharmaceutical industry, involving the field of life safety, the choice of filter medium becomes more prudent.
filtration is this step important? In the production process of monoclonal antibodies, for example, nearly half of the steps are filtration steps or preparation steps for filtration, involving products including membrane filters, pre-filters, depth filters, capsule filters, disposable systems, fixtures and accessories. In China, these products and systems are currently dominated by three foreign-funded enterprises (Merck,Pall,Sartorius), sharing 80% of the cake in the whole market. At present, affected by the new crown epidemic, they need to give priority to the European and American markets. Therefore, the delivery period of domestic filtration products, especially membrane filtration products, has become very long, once affecting the normal production of domestic pharmaceutical enterprises. Its importance is self-evident.
From a cost perspective, filtration products and their supporting facilities account for about 18% of the total cost of production. Based on the current domestic biopharmaceutical market, it is expected that by 2025, the market size of only filtration products and their supporting equipment will reach about 0.6 billion euros. With a compound annual growth rate of 23%, this will undoubtedly be a new hot spot for investment.
In addition, filtration products can be used in different processes and industries. In addition to being important in the pharmaceutical field, they are also widely used in water purification and air purification. For example, major beverage companies have a considerable market share.
Figure 1. Global Pharmaceutical Filtration Market Segmentation
European and American markets mature, emerging world investment attracts large
Figure 2. Investment attraction and growth rate of global filtration market
Looking at the world, the pharmaceutical filtration market is mainly concentrated in the United States, Canada, Germany, the United Kingdom, France, Italy, Japan, China, Mexico, India, Brazil, South Africa and Saudi Arabia and other countries. In terms of investment, the United States still maintains a leading position and is the largest investment area, but the market tends to mature and the growth rate tends to be stable, while China, Brazil and India have become the most attractive filtering market investment areas. the huge population base is the common internal reason for these three countries to attract investment, compared with the other two BRICS members. China's advantages are also reflected in strong policy support and a safe investment environment. In the future, the continuous emergence of new pharmaceutical companies will further increase the demand for high-tech pharmaceutical filtration products.
is the biggest threat.
pharmaceutical filtration market can be analyzed according to the Porter's Five Forces model, including the impact of suppliers, buyers, alternative products, new entrants and industry competitors on the market's growth.
01
, from the different dimensions of upstream suppliers of filtration products, more suppliers and product quality will have a greater impact on the market, others have a medium level of influence, and suppliers have moderate bargaining power on filtration products.
Figure 3. Moderate bargaining power of suppliers
02
usually the number of buyers will have a greater impact on the filtering market. The demand side determines the size of market competition. In addition, the buyer's purchase quantity, conversion cost and product dependence will have a certain degree of impact on the filtering market. Usually, when the R & D project of pharmaceutical enterprises enters Phase 3 and later, the conversion cost and dependence on products will be relatively high, and the buyer's bargaining power will be relatively reduced at this time.
Figure 4. Buyer's moderate bargaining power
03
alternatives and customer loyalty to the brand most affect the competitive market, so for similar products of similar competitors, if you make differentiation and build brand loyalty is the key to win in the competition.
Figure 4. Buyer's moderate bargaining power
04
filtering market is relatively mature and there are many players in the market. When new entrants have better cost advantages or economies of scale, they will threaten the overall pricing of the market, as well as the prices and market shares of other players in the market.
Figure 6. High threat of new entrants
05
there are not many filtering companies in the market at present, especially in the Chinese market. There are mainly several MNC companies with more layouts. Many local companies are still budding and growing. When the number of players increases, the market competition is bound to become more intense. For players on the field, doing a good job of innovation and product differentiation is the magic weapon to stand out in the competition.
Figure 7. Moderate competition
, it is not difficult to see that substitutes and new entrants will be the biggest threat to the existing situation. Looking around the domestic market, a number of emerging filtering enterprises are developing rapidly and quickly seizing the blank market given up by three foreign enterprises due to supply problems. Considering the international situation, in the context of the trade war, the state's support for the "neck sticking" technology is not small, and the cattle stocks in the pharmaceutical industry of the scientific innovation version are the best annotation, it is not known who will dominate the ups and downs of the domestic filtration market in the future, but for the domestic filtration market, this is undoubtedly a "major change unseen in a century".
